Search Engine Optimisation
Having a website is one thing, but ensuring that people can find it is another. Search Engine Optimisation is the rather grand term for carrying out a series of tasks that ensure search engines such as Google can find information on your website.
Many people these days don't type in website addresses. They just type your name into Google or Bing and expect your site to appear in the first three results. This doesn't happen automatically, a lot of things need to be just right in order to make this work. For example:
- The code of the web pages needs to be structured properly
- The site map needs to be in place
- A special file, called Robots.txt needs to be in place and configured correctly
- You need to encourage as many people as possible to link to your site
- Each page must contain Meta-Data - hidden text that tells search engines about your page
- Register the site with search engines
Sites built by KWS will have all of these features, although you will have to ensure that organisations you work with are linking to your site correctly. KWS can supply a report showing who is currently linking to you and whether or not there are problems with these.